About Us

Welcome to MY, where luxury meets innovation, and tradition blends with modern elegance. Founded by two visionary women from the heart of the GCC, [Yasmin] and [Hanan], our brand is rooted in the dynamic fashion scenes of Dubai and Riyadh. With a shared passion for fashion, we embarked on a journey to create a label that not only competes with global fashion giants but also champions the rich cultural heritage of the GCC on the world stage.

Our Story : were driven by more than just a love for fashion—they were inspired by the desire to redefine what luxury means in the Middle East, showcasing the region's artistry, craftsmanship, and modern style to the world. Having both traveled extensively and observed the dominance of Western fashion brands, they realized there was an opportunity to create a truly global GCC brand—one that reflects the power, sophistication, and diversity of the region’s fashion sensibility.

Dubai and Riyadh, two of the Middle East’s most vibrant and cosmopolitan cities, form the heart of our operations. These cities embody the fusion of heritage and innovation that defines MY. We draw inspiration from the grandeur and modernity of Dubai, as well as the rich cultural legacy of Riyadh, creating pieces that speak to the elegance of the modern woman while honoring traditional craftsmanship.

Our Vision At MY, we believe the GCC deserves to be recognized as a global fashion powerhouse. Our vision is to elevate the Gulf’s fashion identity on the world stage, bringing the boldness and grace of our designs to women everywhere. Each collection is crafted with this mission in mind: to present the Middle Eastern aesthetic to the world with sophistication, innovation, and timeless luxury.

We are more than a brand; We are ambassadors of GCC fashion, merging traditional craftsmanship with modern luxury to create pieces that are not only wearable but also statement-making. We take pride in every design, ensuring that each piece represents the elegance, strength, and uniqueness of the women who wear them.

Crafted in the GCC, Designed for the World Our brand philosophy is simple: create luxury fashion that speaks to the world while honoring our roots. We source the finest materials and work with skilled artisans from across the region to produce clothing that reflects the highest standards of craftsmanship. Every stitch, fabric choice, and detail is a tribute to the rich fashion traditions of the GCC.

From the intricate patterns inspired by the region’s artistic heritage to the clean, modern lines that define global luxury fashion, our collections offer a seamless blend of past and future. We aim to create pieces that transcend trends and are made to last, designed for the woman who desires both exclusivity and elegance.

Competing Globally In a world where luxury fashion is often dominated by Western brands, MY stands out as a bold new voice. We are driven by the challenge of competing with the world’s top fashion houses, and our success comes from a unique blend of Middle Eastern heritage and contemporary style. Our collections are designed for the modern woman who values ​​independence, elegance, and authenticity—whether she’s in New York, Paris, London, or anywhere else in the world.

Our ambition is clear: to see MY as a leading global fashion brand that proudly represents the GCC on the international fashion scene. With every collection, we push boundaries, delivering luxury pieces that showcase the incredible potential of our region and offer a fresh perspective to global fashion.

Join Us on This Journey We invite you to discover the world of MY—a world where luxury meets authenticity, and where GCC fashion takes its rightful place on the global stage. Whether you're looking for elegant, timeless pieces or bold, trend-setting designs, our collections are crafted to empower women to express their unique style with confidence.

At MY, we aren’t just creating clothes; We are creating a movement—one that celebrates the power, beauty, and innovation of GCC fashion, and we can’t wait to share it with the world.

This version highlights your brand’s origins in Dubai and Riyadh while emphasizing your mission to showcase GCC fashion on a global scale. It blends cultural pride with modern luxury, making it clear that you’re positioning your brand to compete with the top fashion houses worldwide. Feel free to customize names and specific details as needed!